Social Media Marketing

Module Breakdown

Module 01

SEO (Search Engine Optimization)

  • What is SEO SEARCH ENGINE OPTIMIZATION
  • History (Google, Bing, Yahoo, Ask, Baidu etc.)
  • Development & Growth of Search Engines in a Cyber
  • Type of Marketing
  • Pull Marketing
  • Purpose of SEO
  • How Google’s Search Engine Works
  • Basics of SEO
  • Terminology Cycle of Search Engine (How its Works)
  • Table of SEO Success Factors
  • What is ranking on Google?
  • Advantages of high Ranking
  • keywords research
  • What are keywords?
  • Purpose of keywords in the Website’s marketing
  • Uses of Keyword Researching Tools (Search Volumes, Competition, Business Priority)
  • Keyword Planner tool And other 3rd part online tools and
  • Desktop Application
  • Mapping Keywords to Website Pages
  • Segregation of High and Low priority Keyword
  • Primary Keywords Secondary Keywords LSI Keywords
  • Competitive Keywords Also
  • Create an Excel File of keywords
  • Uses of formulas to get find the best and main  (Business matching keywords)
  • On-page SEO
  • What is On-Page SEO?
  • Two type of SEO = “On-Page” & “Off Page”
  • Basics of HTML – Designing How to use Keywords
  • Whole keyword report in On-Page SEO?
  • URL, Meta, Title, Description, Hi, and other headings
  • Algorithm of How to use Keywords on Website’s Page
  • Which types of Images are used on the page?
  • ALT in the Images Crawling & Indexing
  • Difference between Crawling and Indexing
  • XML & HTML Sitemaps, How to make it? Robots.tx
  • Purpose of that file!
  • Algo of Robots file best practices
  • Anchor Text
  • Fundamental of Anchor Text
  • Complete a Case study of Anchor Text
  • Internal Linking
  • How to prioritize the other web pages?
  • Analyze with the Tools
  • Google Search
  • Console & Bing Webmaster
  • UI and UX according to SEO
  • How to make friendly web design & architecture?
  • Thinking of good UI and designing a website
  • How to show your content and where?
  • Cross Connection of UI of SEO > Bounce Rate
  • Technical SEO
  • URL Architecture
  • Page Speed Analysis
Module 02

(GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)

• How to fix it

• According to Google’s Stander Broken Links

• Test and improve page speed

• Mobile web crawling

• Structured data usage & optimization

• AMP configuration

• Check indexing

• Make sure important resources are crawl_able

• Audit internal links

• Review your sitemap

• link building (off-page SEO)

• What is link building?

• Purpose of backlinks?

• Types of Backlinks

• TLD & CCTLD

• link building (off-page SEO)

• Normal “BL” (.com)

• Ranks (singles, measurement, check, and balance)

• How to prioritize the Backlinks?

• According to Google

• Keyword Ranking

• Competitor Research

Module 03

Local SEO

• SEO Strategies for Localized Businesses

• Social Media Backlinking and Marketing (Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)

• Online Reputation Management

• Targeted Audience Strategy

• Lead Generation for Local Audience

• Local SEO (by Category, Niche, Products, Services etc.)

• (Schema for Addresses, Local Keywords, Local Websites)

Module 04

SEO Site Audit

• Audit the website Before Launching the Site

• Domain name (Brand name generator, EMD for Specific purposes etc.)

• Brain Storming (Tools)

• Prototyping (Tools)

• Mockup mapping (Tools)

• Logo Suggestion – Color Scheme

• Design and SEO UI UX

• Audit after launching the website

• On-Page Audit (complete)

• Off-Page Audit (complete)

• Tools: Online Free Tools, Paid Tools, Desktop Applications

Module 05

Audit Report

• How to analyze and measure the detail Website Audit?

• Reporting for Client

• Find the Web Development Bugs according to the

• Google SEO Standers

• Algorithm updates

• What is Google’s Algorithm?

• Purposes of Algorithms?

• Search Algorithm Overview https:

• There are the Top following Google ML (machine learning)

Module 06

Adwords – Google’s PPC (sem)

• What is SEM?

• What is Google Award?

• Types of SEM?

• Ads-making Fundamentals

• Understanding Ad Position, Ad Auction Ad Rank & Ad Formats, bidding

• AdWords Terminologies and strategy

• Understanding of Account (Google dashboard understanding)

Module 07

Campaign Creation – AdWords

• Cost-Per-Click (CPC)

• Cost-Per-Impression (CPM)

• Bid Strategies – Bidding

• Cost-Per-Acquisition/ (CPA)

• Keyword Targeting & Strategy

• Enhanced Cost-Per-Click (ECPC)

• Keyword Match Types – Broad Phrase,

• Broad Match Modifier, Exact, Negative

• Keyword Performance high conversion

Module 08

Display Advertising

• What are Display Ads (PPC, CPM)

• Purpose and Advantage of Display Ads Mapping

• Marketing Objectives to Display Ads Marketing Objectives

• Targeting Methods of Ads

• Advanced Targeting Methods

• Display Ad Formats & Tools

• Remarketing of SEM (Ad words)

• Reports & Optimizing Display Campaigns

Module 09

Video Paid Ads

• Video Paid Advertising

• AdWords Video Ads

• Platform of Video Ads YouTube, In-stream,

• Video Discovery Ads, Bumper Ads

• How to create video ads

• Creation of Call-to-Actions

• Overlay Ads

• How to Optimising Video Ads

• Reporting of ads, YouTube Analytics for Video Ads

Module 10

Shopping Advertising (paid)

• What are Google Shopping Ads?

• What are Product Listing Ads?

• How to make these ads format?

• Where do they appear on Google?

• What do Shoppers on the Internet do?

• Requirements of Advertising

• Create a Shopping Campaign on Google AdWords

• Google Shopping Set Retailers up for Success

• Features of Google Shopping Why PLA’s?

• And the Path to Create PLA Ads Merchant Centre Steps

• Complete reporting and track performance and Optimize  the Campaigns

Module 11

EMAIL MARKETING

• INTRODUCTION TO THE COURSE

• How important is Email Marketing?

• Understanding Types of Email Marketing

• According to the nature of the Business/product/services

• E-commerce

• B2B

• Corporative/Services

• According to the purpose of Email

• New product content announcement

• Event Invitation Dedicated Send Social Media Send Internal Updates Confirmation Email

• Form Submission Kickback (Thank You) Email

• How Email Marketing Will Improve Your Business

• CREATING AN EMAIL MARKETING STRATEGY

• Define Email Marketing

• How to Set Goals?

• Lead Generation and Sales Cycle Analysis Make Your List

• Collecting Data at the Right Time

• Plan for a Growing Email List

• Organize by Department or Group

• PLAN FOR EFFECTIVE EMAIL CONTENT

Module 12

How to make content?

• Included Content

• Images

• Videos

• Text

• Highly Conversation

• Highly Relevance

• Incentives (purpose)

• Timing

• Creative & copywriting

• Attributes (tags, characteristics)

• Email Marketing Tools and Techniques

• Choosing The Right Email Marketing Platform Recommended Email Marketing     Platforms How Email Broadcasts Connect You With Your

Module 13

INTRODUCTION OF EMAIL AUTOMATION

• What is Email Automation?

• How does it Work?

• What are the Advantages?

• Choosing Third-party tools

• Features & Functions Available

• What are Workflows? How to Create a Workflow? Pricing Cost

• Most Widely Used Platforms

• Simple Automation Functions from Mail Chimp and many others Recommended Days and Times For Your Autoresponder

• How to Avoid Higher Costs by Managing Email Subscribers How Reporting Will Improve Your Email Campaigns

Module 14

DISPLAY ADVERTISING

• What is Display Advertising

• Types of Display Advertising

• Give you a practical and working knowledge of how to advertise on the display network using Google Adwords

• Understand multiple ad formats, targeting criteria, and remarketing

• Learn to advertise videos on YouTube using Ad Words

• Learn to advertise on the display network using the mobile platform

Module 15

WEBSITE MARKETING

• What is Email Automation? How does it Work?

• What are the Advantages? Choosing Third-party tools

• Features & Functions Available

• What are Workflows? How to Create a Workflow?

• Pricing Cost

• Most Widely Used Platforms

• Simple Automation Functions from MailChimp and many others

• Recommended Days and Times For Your Autoresponder

• How to Avoid Higher Costs by Managing Email Subscribers

• How Reporting Will Improve Your Email Campaigns

Module 16

MOBILE MARKETING

• MOBILE MARKETING FOR WEBSITES

• Mobile Video

• Google AMP – Mobile Site Speed Location-Based Marketing

• Mobile Popups

• Mobile Only Social Media

• Voice Search

• Mobile Remarketing

• Mobile Marketing for Apps

• What is mobile marketing? Android Instant Apps

• Artificial Intelligence

• Rise of Mobile Apps

• loT Marketing Applications ASO for Android?

• ASO for IOS Store.

• Keyword Tool How It Works? Paid Free

• Keyword Research Settings

• Finding Hundreds of Keywords for ASO Keyword Research

• Keyword Research DONE FOR YOU Cheat Sheet! Keyword Research Tool Other Features

• Finding new Niche (particular category) Ideas with this special Software

• Analyze and Detail Reporting

• Analyze Diving Deep An Important Step for App Store optimization/ASO

Module 17

VIDEO & YOUTUBE MARKETING

• INTRODUCTION TO VIDEO MARKETING

• Getting Your Videos Seen: Video-Sharing Sites

• Video Promotion & Distribution 4 List of Links to Video Sharing Sites

• Powerful & Effective Video Marketing Tools How To Do Video Marketing The Right Way Video Marketing Tips & Tricks

• Video Marketing Wrap-Up 4 Bonus Resources Introduction to YouTube Marketing

• The 7-Step Formula for Youtube Marketing Success

• YouTube Video Marketing with a Twist: Using YouTube to Generate Mass Traffic

• Keyword Research

• Edit & Upload Files

• Learn How To Get Social Traffic

• Youtube Marketing Resources

Module 18

CONTENT MARKETING

• WHAT IS CONTENT MARKETING?

• Who you’re creating it for

• The problem it’s going to solve for that audience

• How it will be unique

• The formats you’ll focus on

• The channels where it will be published

• How you will schedule and manage creation and publication Who you’re creating it for

• The problem it’s going to solve for that audience

• How it will be unique

• The formats you’ll focus on

• The channels where it will be published

• How you will schedule and manage the creation and publication

Module 19

HOW TO DEVELOP A CONTENT STRATEGY STEP BY STEP?

• What is Content Strategy?

• Define your goal

• Conduct persona research.

• Run a content audit.

• Determine a content management system. Brainstorm content ideas

• Blog Post

• Keyword Research and Deciding on Keyword Relevance

• Using Keywords in All of Your Content to Get it Found

• Web Pages

• Landing Pages Optimization E-Books

• Infographics

• Podcasting

• Videos

• Landing Pages Optimization E-Books

Module 20

ONLINE REPUTATION MANAGEMENT

• What is Online Reputation Management?

• The Basics of Online Reviews For Businesses, Healthcare, Services and More What Are Online Review Websites and How Do They Work?

• Examples of Online Review Websites

• How Do Customers Use Online Review Websites?

• How Do Businesses Use Online Review Websites?

• Claim, Confirm, and Optimize Your Online Business Profile

• How To Claim and Confirm Your Business Profile With Online Review Websites Completing and Optimizing Your Business Profile For Better Rankings

• The -Top 25- Online Review Websites For Your Business

• Techniques To Earning Better Online Reviews For Your Business

• Informing Your Current Customers and Clients About Your Online Review Profiles The Proper and Professional Way To Ask For a Review (Without Really Asking) Using Visual Tools In Order To Earn Better Online Reviews For Your Business

• How Sending Personal Thank You Notes Can Earn More Positive Reviews Using Website Icons, Links, and E-Mail Strategies For Better Online Reviews

Questions and Answers About Earning Positive Reviews For Your Business

Module 21

GOOGLE ANALYTICS

• INTRODUCTION OF GOOGLE ANALYTICS

• Is Analysis Worth the Effort?

• Small Businesses

• Medium and Large Scale Businesses

• WHAT IS GOOGLE ANALYTICS

• A Brief History of Analytics

• Why Use Analytics?

• What’s New in Analytics Google? The Basic Interface

Module 22

EXPRESS JS

  • RESTFUL SERVICES
  • INTRODUCING EXPRESS
  • BUILDING YOUR FIRST WEB SERVER
  • NODEMON
  • ENVIRONMENT VARIABLES
  • ROUTE PARAMETERS
  • HANDLING HTTP GET REQUEST
  • HANDLING HTTP POST REQUEST
  • CALLING ENDPOINTS USING POSTMAN
  • INPUT VALIDATIONS
  • HANDLING HTTP PUT REQUEST
  • HANDLING HTTP DELETE REQUEST
  • PROJECT- BUILD THE GENRES API
  • EXPRESS- ADVANCED TOPICS
  • MIDDLEWARE
  • CREATING A CUSTOM MIDDLEWARE
  • BUILT-IN MIDDLEWARE
  • ENVIRONMENTS
  • CONFIGURATION
  • DEBUGGING
  • TEMPLATING ENGINE
  • DATABASE ENGINES
  • DATABASE INTEGRATION
  • AUTHENTICATION
  • STRUCTURING EXPRESS APPLICATIONS
Module 23

INTRODUCTION TO WEB ANALYTICS

• Google

• Similar to Google’s Other Paid Tools

• Other Paid Tools

GETTING STARTED

• Overview of Analytics

• Signing up for Analytics

• Installing Analytics on your site

Module 24

THE MAIN DASHBOARD (GOOGLE ANALYTICS)

• Understanding dashboard elements

• Platform components

• The data model

• CONTENT

• Analyzing your content statistics

• Tracking events

• Exit pages

• BEHAVIOR ELEMENTS OF YOUR WEBSITE

• Site speed

• search terms

• experiments

AUDIENCE ELEMENTS

• Demographics

• New and returning users, bounce rate, and engagement Technology

• FILTERING DATA

• What does filtering do? Why use it?

• How to apply filters

SETTING UP YOUR GOALS

• What are goals?

• Setting up goals

• Goal parameters

TRACKING CONVERSION RATES CE-COMMERCE)

• What are conversion rates?

• Tracking who sends you sales

• Impressions vs Visits vs Real Customers Secure pages

TRACKING REVENUE AND ANALYTICS

• Linking Analytics and Adwords

• ROI and PPC

• Linking Adsense and Analytics

• BUILDING REPORTS

• Creating custom reports

SEO (GOOGLE)

• Linking Webmaster Tools and Analytics

• Webmaster Tools data

• Comparing Webmaster Tools data and Analytics data

Module 25

SUPER BLOGGING

• What is Blogging?

• What is super Blogging?

• Purpose and Advantages of Blogging?

• How to make my own Professional Blog? CMS Development (it’s too easy)

• How to make money Blogging?

• Start Creating Useful Content

• Build engagement with the readers that corn There are Many Ways to Make Money Blogging Advertising Income

• Affiliate Advertising Income

• Services

• Products

• Take your blog to the next level and professionalize it Blog content strategy and BUILD UP YOUR AUDIENCE Using content for conversations & communities Managing multimedia and multi-platform blogging Understanding professional blogging and guest blogging

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